Antarctica is one of the most popular beers in Brazil. In order to promote it's new website, an online invitation was created, in which the user could make
fun of his friends.The invitation was a video that showed Juliana Paes (famous Brazilian actress and campaign's muse) new tattoo in a surprising fashion.
Results: In just 1 month there were 1.2 million hits, and 6.3 million pageviews. Access on to the Boa’s Bar website tripled.
El Ojo - gold, M&M Online - gold, FIAP - finalist, El Sol - finalist, Yahoo! Big Idea Chair - finalist
Art director: Felipe Lima
Copywriter: Luciana Haguiara
Creative director: Sergio Mugnaini