Heinz Baked Beanz_
Branding & Innovation

The aim of this client project was to design a product that could re-invent the use and perception of the beloved Heinz Baked Beanz brand. Heinz Baked Beanz Concentrated Puree gives your meals the intense baked bean flavour, in a smooth form that doesn’t disrupt the texture of the dish. Each individual pot contains the correct amount needed for one portion to simplify the cooking process.

The inner face of the packaging is printed with individual recipe ideas for the consumer to try.