Pitch/
PRUDENTIAL Annual Report 2006

Creative Rationale/
The lives of mankind have long been closely associated with the animal kingdom - at work, through companionship or merely by co-existing in this world. Much can be learnt, simply by observing the pure, basic instincts they depend upon for survival and support in this world.

Prudential draws inspiration from nature’s creatures, whose characteristics may not be all that different from our own.


Copywriter: Celestine Lau