ARE WE THERE YET?
SAATCHI LAB
CNY CARD

/ BALIK KAMPUNG BOOKLET



CONCEPT
After long hours of driving back to hometown with their children, reaching the destination is like reaching nirvana, a place of complete bliss and delight and peace.

COPY
Here’s a handy little kit that is bound to bring hours of amusement to those long, tiresome journeys back to your hometown. Absorb yourself in enough sudoku puzzles to give you a splitting headache. Confuse the children with Chinese customs that don’t always make sense. Even if you’re not travelling, you can still have loads of fun with it when your visitors start to get boring. And when you’re done, put it to other good uses (refer to back page).

This kit even comes with an emergency angpow packet should you discover your long-lost mother’s cousin’s uncle’s second wife’s grand daughther by any chance.

Happy Chinese New Year!