Wonder Bread is the authority on classic, unadulterated, good bread. Beyond wheat and yeast, Wonder Bread bakes 80 years of Americana into every loaf. So, have you ever wondered what bread culture is all about? For this campaign, we have created a series of "bread-isms" oft-overlooked by other brands, but paramount to the Wonder Bread brand. While designed as a brand awareness campaign, we used the brand's flagship Classic White as our focal point.

Art Director: Evan Davis
Copywriter: Chris Parker

Print Ads


Truck