Amy's Ice Cream
Amy’s Ice Cream is a boutique ice cream shop with seven locations around Austin, Texas. This campaign has updated and specified their already existent brand. Focusing on their non–conforming side, Amy’s new brand uses sophisticated humor to target the college crowd around town. Ice cream / yogurt shops are moving towards self serve ice cream where the existent employees have less interaction. Amy’s Ice Cream is alive, young, personable and proud to be outside the status quo. Amy’s Ice Cream is “Keeping Ice Cream Cool.” This campaign was featured on The Dieline and made it into the top 100 packaging of 2013, it was also featured on HOW and won a Ralph award during Creative summit 2013.

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These are not a normal ice cream print advertisements, because this is not a normal ice cream shop. This series highlights the off beat characters that have loyalty to Amy’s Ice Cream as well as personify three popular Amy’s Ice cream flavors. Photos for the print advertisements taken by Eric Morales.