This page is the “Personal Network.” It displays work from the websites a member is following, in the order it was published. It also provides a way to engage in dialogue about the work in the form of “Cargo Comments.”
The “Projects/Images” toggle provides access to an Image Gallery, offering an alternate way of browsing websites in the Personal Network.
The small thumbnails on the top of this page are a random sampling of websites in a member’s Network.
This white paper is for Cornerstone OnDemand, an SaaS provider of enterprise talent and learning management systems. The purpose of the paper is to answer many...
The purpose of this article is to educate the e-learning courseware development community on the advantages of collaborative storyboarding. By embracing a...
ImmigrationTracker is an enterprise platform used by large organizations that need to manage the immigration statuses of their global workforces. They placed...
HubSpot is the leading platform used by small and medium sized business to master inbound marketing online and grow their revenues. The HubSpot marketing blog is...
This case study is about more than the smooth and sequenced deployment of an enterprise, SaaS talent and learning management system at HML, a global UK financial...
This landing page is all about putting the best face on a mix of price hikes and price cuts affecting sellers of vehicles on eBay Motors. I led the writing...
A true believer in the wisdom of Rudolph Flesch, I saw an opportunity to apply his ideas and transform the About Us page at Jigsaw.com into something more...
Working with the Marketing team in the Consumer Division of Trend Micro, the idea was to come up with taglines that strike an aspirational chord rather than the...
Every creative has their favorites that, for one reason or another, never saw the light of day. This email is one of mine. It was a rush job I delivered for...
This ad appears in the Holidays edition of First Glimpse, the in-store magazine at Best Buy. Writing about headphones without resorting to feature-babble is very...
This ad appeared in the Event Program of a gathering entitled, "100 Women in Hedge Funds." Rather than focus on Pearl's sonic excellence, the ad brings to life...
This package copy won approval from Monster, Beats by Dr. Dre, and Justin Bieber's management. To ensure success, it was mission critical to "research" Bieber...
Writing for cutting edge products requires one to be a quick study. I immersed myself in all things 3D using Google Reader and pulled in RSS feeds from numerous...
When products are viewed as commodities, it's not enough to call out superior features. It is vital to summon emotions to the greatest extent the context will...
At the time of this writing, Alexa pegged the Beats by Dre website at #13,297 in US traffic. Considering how many sites are actually out there, that's impressive. ...
SHOP•COM is the first e-commerce site enabling consumers to buy from multiple retailers using a single shopping cart. For 9 months, I came up with catchy,...
SHOP•COM is the first e-commerce site enabling consumers to buy from multiple retailers using a single shopping cart. For 9 months, I came up with catchy,...
SHOP•COM is the first e-commerce site enabling consumers to buy from multiple retailers using a single shopping cart. For 9 months, I came up with catchy,...
I worked with HP brand leaders and product managers to create a messaging framework for their 2009 line of consumer desktop PCs. The framework later guided the...
More "Short Copy on Short Order." In this case, monetizing the back to school season. With this homepage placement, I had two placements on the eBay homepage. The...
This is one of several portfolio pieces I refer to as "Short Copy on Short Order." Today on eBay auctions of celebrity-owned items could come at any time. And...
This is one of several portfolio pieces I refer to as "Short Copy on Short Order." Today on eBay auctions of celebrity-owned items could come at any time. And...
SHOP•COM is the first e-commerce site enabling consumers to buy from multiple retailers using a single shopping cart. For 9 months, I came up with catchy,...
This email established the Trend Micro continuity program for consumers. What's unique about a continuity email like this is that the call to action is...
I conceived and wrote this email for the consumer division of Trend Micro targeting former customers whose subscriptions had expired. It outperformed projections by...
