Client: Lee / Spin Communications
Country: Australia, Asia, South Africa
Art direction, integrated campaign creative
I art directed this campaign for Lee which was used through Australasia and South Africa and rolled out across web, print and visual merchandising.
Lee 'Works of Denim' was a new sub-brand with high-end tailoring and details. They wanted to move away from the 'dirty denim' look of previous campaigns so the images are displayed as if they are works of contemporary art.