Mizani - L'Oréal Professionnel
Agency : Semio Design
In Swahili, the word "MIZANI" means balance and refers to the central concept behind the brand. Each MIZANI formula whether used alone or in combination, gently works to balance the forces of beauty and chemistry, creating radiantly healthy hair. The founding principle of the brand is "Beauty and Chemistry in Balance." The balance refers to the moisture protein equilibrium that endows hair with the strength and flexibility it needs to stay healthy.
Today, MIZANI, a division of L’Oréal USA, is a complete line of professional treatments, relaxers, shampoos, conditioners, and styling products designed to meet the expanding needs of today’s global beauty. Through its advanced, patented technology, MIZANI has discovered new ways to care not only for the hair, but for the scalp as well. Each MIZANI formula is customized to suit the individual needs of each hair type. From naturally curly and highly textured to color-treated, relaxed and everything in between, MIZANI offers a specialized, salon-exclusive hair care system designed to restore every hair type to its ultimate state of balance.