Branding campaign for an executive MBA program offered by the Rotman School of Management and the University of Toronto. The refreshed identity uses a playful and unexpected combination conceptual photography, hand-lettering and illustration to convey the program's unique, hands-on approach to executive-level education, helping to raise the school's profile.
(click on photos to enlarge)
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Credits:
Illustration by Courtney Wotherspoon
Photography by Paul Weeks
Produced at Underline Studio
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