This interface was created for a pitch to show the digital marketing team at AutoTrader how they could extend their brand into the mobile app space. We surveyed the competition and included features for both car shoppers and people who were selling their vehicles.

We also took the opportunity to evolve the AutoTrader brand to something that was more modern and sleek. Finally, we included examples of brand partnerships that would help to monetize the app.


  • Jim Beaudoin - Creative Director
  • Eric Lohman - Art Director