Bamboo
In this academic project i had to create a product from scratch. The name, Identity, package, 3D and marketing plan.
Concept
"More refreshed wake"
Bamboo makes the morning bath an experience of well being and freshness, which makes the awakening much more pleasant. The use of this product is a experience of refreshment.
Eco-friendly
The Bamboo bath kit includes shampoo, conditioner, soap and perfume, exploring the theme of nature. Based on sustainable development, the products are produced through the bamboo, which is highly sustainable because of its easy planting and fast growing. The wood is used in packaging and leaves for cosmetics.
Exclusivity
By having a limited production of 100 pieces and the whole process be done by hand from start to finish, the Bamboo kit becomes a highly unique product for a very select audience.
The marketing survey revealed men and women of the Class A, aged between 30 and 40 years, who enjoy the oriental culture, aesthetics, craftsmanship, are environmentally friendly and above all, demand exclusivity. This last factor has influenced the very limited range and form of sale of the product.
Sales strategy
The objetive is this part is to continue the experience and make the new client feel very special and unique, just like the product.
1. The recommended client receives at home a wooden box following the identity of the lines of products. This box contains 1 sample of each product, a small letter from the friend that recommended him or her and a password so he or she can enter the restricted site where the products is being sold.
2. The client enters the site and the first thing that shows up is a video of the wooden box being opened and again, a letter appears at the center of screen showing how to proceed with the buy.
3. The kit arrives and besides the 4 products, there's a small piece of paper with a link where the client can give feedback and also indicate another friend to receive the sample kit. And this cycle repeats until the 100 units are sold.
Concept
"More refreshed wake"
Bamboo makes the morning bath an experience of well being and freshness, which makes the awakening much more pleasant. The use of this product is a experience of refreshment.
Eco-friendly
The Bamboo bath kit includes shampoo, conditioner, soap and perfume, exploring the theme of nature. Based on sustainable development, the products are produced through the bamboo, which is highly sustainable because of its easy planting and fast growing. The wood is used in packaging and leaves for cosmetics.
Exclusivity
By having a limited production of 100 pieces and the whole process be done by hand from start to finish, the Bamboo kit becomes a highly unique product for a very select audience.
The marketing survey revealed men and women of the Class A, aged between 30 and 40 years, who enjoy the oriental culture, aesthetics, craftsmanship, are environmentally friendly and above all, demand exclusivity. This last factor has influenced the very limited range and form of sale of the product.
Sales strategy
The objetive is this part is to continue the experience and make the new client feel very special and unique, just like the product.
1. The recommended client receives at home a wooden box following the identity of the lines of products. This box contains 1 sample of each product, a small letter from the friend that recommended him or her and a password so he or she can enter the restricted site where the products is being sold.
2. The client enters the site and the first thing that shows up is a video of the wooden box being opened and again, a letter appears at the center of screen showing how to proceed with the buy.
3. The kit arrives and besides the 4 products, there's a small piece of paper with a link where the client can give feedback and also indicate another friend to receive the sample kit. And this cycle repeats until the 100 units are sold.