About
I am Creative Director via Art Director, Designer, Illustrator, Musician, Artist.

That probably sounds pretty hokey but I have actually been paid to do each of those things and here's why I'm telling you about it: each of those things have taught me important lessons that I apply to my current role as creative director every day.

The band I was in was called Hexes & Ohs (google it) and I designed posters for some notable bands and people. Christina Brown, then VP creative at CloudRaker, saw something in me despite my lack of ad experience and hired me. Imagine that! With her guidance, I went from designer to Art Director, to Associate Creative Director and now straight-up Creative Director.

And here's the point.
Having done all those things before getting into advertising means that I understand the value of creativity, in and out of the context of the business. Consumers don't care about what our business cares about. They care about stuff that speaks to them, cool technology that makes their lives better, or just something that makes them feel good. I don't look to awards annuals for inspiration, I look to what's happening around me every day. Whether it's a song, some cool technology and something some guy on the bus said. The best art imitates life, not other art, and certainly not advertising. Ok maybe some advertising. (Hi Andy Warhol).

In that spirit, I have helped create work that has been recognized at the Marketing Awards, Boomerangs, the One Show, the Webbys, Créa, Awwwards and more. But we don't care about that do we?

Now enough about me. Tell me about you.

email: info@edmundlam.com
linkedin: ca.linkedin.com/in/edmundlammtl
band: www.hexesandohs.ca