Next is Now: Digital Campaign
We created epic interactive product demos featuring iconic influencers in "Now Moments" all over the globe. Each moment highlights a key feature of the new Galaxy S6 and generates amazing content along the way. We have Jetman Yves Rossy racing the fast-charging battery, Interactive artist Marco Brambilla creating a work of art inspired by the phone's sleak design and dare-devil Daniel Lau climbing some very tall buildings taking epic selfies with the amazing S6 camera.
Experience it all here: Next is Now
What: Digital Campaign, Online Experience
Agency: Sid Lee
Who: Edmund Lam: Interactive Lead, Designer, UX - JF Dumais: Creative Director - Brad Getty: Copywriter - Anthony Coleman: Art Director - Caviar Digital: Creative Technology, Development, Design - Jimmy Lee: Video Production
Awards: Grand Prix Boomerang (Best Online Campaign, Best Site for a product)