Natrel.ca: Magazine and Digital Campaigns
Canadian moms deserve the best, that's why we created for them more than just a website–we created the premium content platform they deserve. With the help of local bloggers, we served up inspiring stories, delicious recipes and unique contests. Every piece in the digital ecosystem from social content to banner ads further built relationships with consumers by providing them with quality content they can use.
What: Digital Strategy, Content, Website, Web Banners, Pre-Rolls
Who: Edmund Lam: Creative Director, Art Director - Andrea Roy: Editor-in-chief - Patrick Gourdeau: Copywriter - Gabrielle Lafontaine: Content Manager, Copywriter - Sophie Pepin: Designer - Julien Roudaut: Art Director - Michael Mason: Designer
Awards: Prix Boomerang (Best Editorial Strategy, Best Large Brand Site), Awwwards Honorable Mention, The FWA Public Shortlist.
Who: Edmund Lam: Associate Creative Director, Art Director - Bruno Florin: Video - Christina Brown: Executive Creative Director, Copywriter
Awards: Awwwards Honorable Mention
Kijiji Autos Billboards
Kijiji.ca puts a huge selection of high quality vehicles at your fingertips. Finding the ride of your dreams is as easy as wasting time online.
What: OOH Billboards
Who: Edmund Lam: Associate Creative Director, Art Director - Andrew Lord: Copywriter - Christina Brown: Creative Director
Natrel Montreal Canadiens Campaign
Natrel is the official milk of the Montreal Canadiens, so it's kind of our duty to cheer on our boys in bleu-blanc-rouge. We created these timely visuals to do just that on Facebook.
What: Social Campaign
Who: Edmund Lam: Creative Director, Art Director - Patrick Gourdeau: Copywriter, French Adaptation - Andrew Lord: Copywriter - Gabrielle Lafontaine: Junior Copywriter - Sophie Pepin: Designer
Kijiji TV spots
Kijiji is all about connecting buyers and sellers. If we are gonna make a TV commercial, we thought, why not use it to sell actual objects that are on Kijiji? That's why all the objects you see in these spots are actual objects for sale on Kijiji. Or at least they were. I'd imagine exposure on National TV helps sells things.
What: TV spots 30's
Who: Nick Paget: Creative Director, Copywriter - Edmund Lam: Creative Director, Art Director - Andrew Lord: Copywriter
Kijiji App Campaign
Kijiji.ca is Canada's largest free classifieds site, which means you can pretty much find or sell anything you want. If that wasn't enough, they've recently launched a mobile app that now lets you do that just about anywhere you want. Even while doing questionable things.
Closed Captioning Video:
What: Out-of-home campaign
Who: Edmund Lam: Associate Creative Director, Illustration - Andrew Lord: Copywriter - Marcus Hildebrandt: Copywriter - Bruno Florin: Art Director - Mike Mason: Illustration
Société de transport de l'Outaouais: Rebrand
Client: Société de transport de l'Outaouais
Who: Edmund Lam: Creative Lead, Design - Amelia Stier & Jasmin Morin: Design - Gaetan Namouric: Creative Direction, Copywriting
I lead the rebranding of ad agency bleublancrouge until my departure in July 2013. This is how I left it, the logo stayed relatively intact but the airmail thematic was later abandoned. The airmail reference came from the romantic idea that those who travel the world, learning and living rich experiences write home and pass on stories through the mail. The connection with our business is that we, as an agency, pass on our knowledge to our clients, allowing them to tell compelling stories to their consumers. The colours in the iconic airmail motif just also happen to be comprised of bleu, blanc and rouge.
Who: Edmund Lam: Creative Lead, Design