HELLO! MY NAME IS ED LY.
Education:
Who am I? I'm a graphic designer that adheres to Donald Norman's User-Centered Design (UCD) philosophy. Norman, a pioneer in the fields of cognitive science, design and usability engineering teaches that end users are the focus of any system.
What is User-Centered Design?
UCD is a multi-stage problem solving process that not only requires designers to analyze and foresee how users are likely to use a product, but also to test the validity of their assumptions with regards to user behavior in real world tests with actual users.
What's the difference?
The chief difference from other product design philosophies is that user-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product.
It is the job of an interface designer to make sure users are able to easily interface with a transparent design and enable said users to intuitively complete their desired tasks.
BFA, Graphic Design
Iowa State University
o Human Factors in Technology
o Theories and Principles of Graphic Design
o Graphic Design Materials and Processes
o Graphic Design History/Theory/Criticism
o Graphic Design Capstone - Experience Design
o Advanced Typography
o Graphic Design Methodology
o Graphic Design Professional Practices
o Professional Presentation
o Publication Design: Books
o Design Representations
o Design Cultures
o Introduction to Visual Culture Studies
o Special Topics: Italian Culture
o Introduction to Creative Digital Photography
o Integrated Media
o Drawing II
o Art and Design Field Study - Rome
o Advertising Principles
o Media Ethics, Freedom, Responsibility
o Primo Angeli Packaging Workshop
AA, Liberal Arts
Scott Community College
o Introduction to Programming Logic
o Introduction to Game Design
o Color Theory
Iowa State University
o Human Factors in Technology
o Theories and Principles of Graphic Design
o Graphic Design Materials and Processes
o Graphic Design History/Theory/Criticism
o Graphic Design Capstone - Experience Design
o Advanced Typography
o Graphic Design Methodology
o Graphic Design Professional Practices
o Professional Presentation
o Publication Design: Books
o Design Representations
o Design Cultures
o Introduction to Visual Culture Studies
o Special Topics: Italian Culture
o Introduction to Creative Digital Photography
o Integrated Media
o Drawing II
o Art and Design Field Study - Rome
o Advertising Principles
o Media Ethics, Freedom, Responsibility
o Primo Angeli Packaging Workshop
AA, Liberal Arts
Scott Community College
o Introduction to Programming Logic
o Introduction to Game Design
o Color Theory











