Kool-Aid trusted us with the task of creating their first Facebook campaign to promote the Kool-Aid Man's inaugural appearance in the Macy's Thanksgiving Day Parade. We weren't satisfied with a simple post so we decided to have a little fun with it and create a teaser campaign.

A new clue was posted once a week for 4 weeks leading up to the "Big Announcement" on Nov. 19.
Fans were asked to guess what they thought Kool-Aid Man was going to tell his followers.

Daily active users increased from 39 to over 5,000.
Monthly active users increases from 1,200 to over 120,000