By deconstructing its two minute epic spot, adidas expands its universe, showcasing parallel stories revolving about passion and intensity, resulting in adidas' biggest campaign in its sixty-plus years of existence

Client: adidas Global
Agency: Sid Lee
Year: 2011

Creative Director: Kris Manchester
Creative Team: Dominic Prevost, Evan Brown
Producer: Claudia Roy

Director: Romain Gavras
Editor: Walter Mauriot, Jono Griffith, Marka
Sound: Marco Casanova, Jérôme Gonthier
Music: Justice