Adidas goes all in, launching its biggest campaign in its sixty-plus years of existence, resulting in an intense and passionate ride showcasing the best of sport, street and style around the world.

Hosted on YouTube, users can explore the breath and depth of the campaign using an intuitive music and footage navigator. Mixing hours of footage together, it creates a unique customized viewing experience tailored to the user's tastes.

Client: adidas Global
Agency: Sid Lee
Year: 2011

Creative Director: Kris Manchester
Creative Team: Dominic Prevost, Evan Brown
Producer: Claudia Roy

Director: Romain Gavras
Editor: Walter Mauriot, Jono Griffith, Marka
Sound: Marco Casanova, Jérôme Gonthier
Music: Justice