New Uno: Ad With No Car

Fiat Uno is the most popular car in Brazil. Naturally, the launch for a new version of the Uno generated much expectation in the specialized media and in the public, which translated into huge internet buzz.

To make the utmost use of this buzz, we created what would be the first official video of the New Uno. But there was a catch: The car was invisible on the video and the only way to make it apear was to embed it on your blog.

Once you embeded it, the car would pe personalized with the main color and logo of your site, showing to the user one of the main features of the New Uno: personalization.

Launch Microsite.

View a live example.

Original video: