The English Premier League (EPL) is incredibly popular in South East Asia. Malaysia Airlines and the British Tourist Authority created the Premier Football packages to offer football fans the experience of watching football live in Britain.

The brief was to create online ads, viral games, website and outdoor advertising for use in Singapore, Malaysia and Thailand. One of the highlights of the campaign was the viral game, designed to engage fans to create their own ‘football team’, for their chance to win and watch their favourite football team play live for free as a team.