Sift (Tablet and smartphone app)
User Experience

Sift is an app that turns your mass of inbox email deals into a catalog-like format. Sift includes a Shopping Circles feature that allows users to create a virtual wish-list from millions of items across thousands of stores. These lists can then easily be shared with friends and family.

The appeal for consumers is that the seas of offer emails become easily browsable and genuinely useful.

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Sift on ABC