Yahoo!: Environmental Portal (green.yahoo.com)
Creative Direction, Art Direction, Design, Content
Green is a one-stop resource for the environmentally-concerned consumer. This site is designed to inform and empower consumers with the latest news, tips, and ways to take action. The site features a personalized plan -- a pledge that allows consumers to choose from a menu of actions to reduce their personal carbon emissions and see the collective impact of everyone who participates.
Best of Yahoo!
Identity, Design
The Best of Yahoo! program is dedicated to user reviews and recommendations. Yahoo! users help gather their favorites at home and abroad and review them. The Best of Yahoo! Winners and Nominees are given physical and virtual badges.
Yahoo! Trade Ads
Concept, Art Direction, Design
Designed to raise awareness for Yahoo! Ad Solultions by highlighting the Influencers in Marketing, Sales, and Technology who use the system.
Yahoo! Retail
Creative Direction, Art Direction, Design
Extended the Yahoo! brand into retail products and online shopping experience.
Yahoo! Corporate Site (proposed)
Creative Direction, Art Direction, Design
Designed to create a structure where mulitple organizations can highlight, store, and access company content.
Yahoo! Corporate Promotion: 10th Birthday
Art Direction, Design
Created an experience to celebrate Yahoo!'s 10th Birthday Celebration globally. The microsite included a personalized coupon system which gave conumers a free ice-cream cone on Yahoo!'s birthday (which was translated into 4 languages). The micro-site also included a map mash-up showing the ice cream locations where consumers could redeem their coupon.
How Big Can you Think? Yahoo!'s Talent Acquistion Brand
Creative Direction, Art Direction, Design
Created all the major touchpoints for the Yahoo! Talent acquistion brand that highlights an employees' "impact". Developed the extensions that reached multiple employment audiences such as technical, non-technical, college, internships. This brand was rolled out internationally. "How Big Can You Think?" won an ADDY for best integrated branding campaign.
Extension of "How Big Can You Think?" brand for the college audience
Creative Direction, Art Direction, Design, Content
Green is a one-stop resource for the environmentally-concerned consumer. This site is designed to inform and empower consumers with the latest news, tips, and ways to take action. The site features a personalized plan -- a pledge that allows consumers to choose from a menu of actions to reduce their personal carbon emissions and see the collective impact of everyone who participates.
Best of Yahoo!
Identity, Design
The Best of Yahoo! program is dedicated to user reviews and recommendations. Yahoo! users help gather their favorites at home and abroad and review them. The Best of Yahoo! Winners and Nominees are given physical and virtual badges.
Yahoo! Trade Ads
Concept, Art Direction, Design
Designed to raise awareness for Yahoo! Ad Solultions by highlighting the Influencers in Marketing, Sales, and Technology who use the system.
Yahoo! Retail
Creative Direction, Art Direction, Design
Extended the Yahoo! brand into retail products and online shopping experience.
Yahoo! Corporate Site (proposed)
Creative Direction, Art Direction, Design
Designed to create a structure where mulitple organizations can highlight, store, and access company content.
Yahoo! Corporate Promotion: 10th Birthday
Art Direction, Design
Created an experience to celebrate Yahoo!'s 10th Birthday Celebration globally. The microsite included a personalized coupon system which gave conumers a free ice-cream cone on Yahoo!'s birthday (which was translated into 4 languages). The micro-site also included a map mash-up showing the ice cream locations where consumers could redeem their coupon.
How Big Can you Think? Yahoo!'s Talent Acquistion Brand
Creative Direction, Art Direction, Design
Created all the major touchpoints for the Yahoo! Talent acquistion brand that highlights an employees' "impact". Developed the extensions that reached multiple employment audiences such as technical, non-technical, college, internships. This brand was rolled out internationally. "How Big Can You Think?" won an ADDY for best integrated branding campaign.
Extension of "How Big Can You Think?" brand for the college audience
