MTV First Ladies
A group of badass, perfect-pitched divas who crawled their way to success through undeniable talent and iron will—they’re your MTV First Ladies. And they deserve their own show.
We made the show stand out by dressing it up with henna tattoo patterns–beautiful, intricate, delicate, but temporary. An apt description for the show’s pop star divas. MTV First Ladies was a hit among teens, and also ran MTV’s billboard in Times Square called 44 and a half.
During the launch, we came down to Time Square with the MTV TRL (That’s “Total Request Live” for the Gen X’ers) crowd and watched the eye-candy motion graphics animation, teary-eyed.
We made the show stand out by dressing it up with henna tattoo patterns–beautiful, intricate, delicate, but temporary. An apt description for the show’s pop star divas. MTV First Ladies was a hit among teens, and also ran MTV’s billboard in Times Square called 44 and a half.
During the launch, we came down to Time Square with the MTV TRL (That’s “Total Request Live” for the Gen X’ers) crowd and watched the eye-candy motion graphics animation, teary-eyed.

