As we launched MTV Overdrive back in 2005 (before YouTube hit critical mass), we needed to come up with shows, package it, and air it live on our new canvas of choice: the internet. The G- hole is one of those shows. Aimed at gamers and video game geeks, we featured on the show a character who gets sucked-in to this Game Hole inspired by dimly lit basements, stacks of pizza boxes, and caffeine-fueled kids with dried red eyes from hours of playing. We used an abstracted red eye as a background for our VJs which eventually led us to to use it on other things—shirts, hats, mousepad, etc.

The show had a good following among the gaming community. We got tons of freebies from game developers. And we got to play video games while at work. Really the best place on earth, the G-hole.

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Storyboards