Your dreams of becoming a “Rockstar” can now be realized, thanks to the power of technology and the magic dust of advertising. That’s what we promised with this smoke and mirror Facebook ad campaign for the MotoQ9m—redressed in a black and red casing that aims to reposition this model as the “cooler” rockstar brother of the business phone, MotoQ.

We launched a Facebook app that allowed visitors to create an album art using a photo of themselves (or a co-worker everyone picked on) complete with a fictitious band name which they can download as a desktop wallpaper, or use to adorn their newly created Facebook profile page.

In a matter of hours, we got over a thousand likes and the album art generated a lot of buzz within Facebook and the rest of the interweb. We got a Creativity award for “making awesome” and a trip to the ice cream stand from the account folks. These are what dreams are made of.

Flash App Screens



Credits: Design Direction, Illustration + Animation
Build: 2Advanced
Agency: Draftfcb NY
Client: Motorola