A collaborative research community focused the application of
design leadership + design thinking

D E S I G N . T H I N K I N G

is a way of knowing in the world.

Today, many people recognize the power of design thinking
to identify challenges and frame opportunities
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to manage complex systems and clarify ambiguous situations
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to generate new approaches when and where innovation is necessary
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to create deeper understanding of people and their needs
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to shape meaningful experiences that uplift all of us
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We believe in the power of design thinking
to effect positive changes in all kinds of communities be it a company,
a civic organization, a team, a neighborhood or a population.

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In Designerly Ways of Knowing, Nigel Cross wrote, Design has its own distinct ‘things to know, ways of knowing them, and ways of finding out about them’.
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Jeanne Liedka, Executive Director of the Batten Institute, University of Virginia Darden School of Business states, “The most fundamental difference between [design and science] is that design thinking deals primarily with what does not yet exist; while scientists deal with explaining what is. That scientists discover the laws that govern today’s reality, while designers invent a different future is a common theme. Thus, while both methods of thinking are hypothesis-driven, the design hypothesis differs from the scientific hypothesis.”