I D E A
Influences from other researchers and communities
Chris Conley, Founding Partner, Gravity Tank
Leveraging Design's Core Competencies
DMI Review, Summer 2004

>>> link to source of publication
>>> link to Gravity Tank

C O R E . C O M P E T E N C I E S . O F . D E S I G N
“In a triptych of intriguing anecdotes, Chris Conley points out aspects of designing that add value to the spectrum of activities within the business enterprise—the ability to engage the context to and reframe problems, to work abstractly, to visualize, to use form to embody and communicate ideas, to discover critical relationships, and to generate meaningful alternatives.”