C O N T E X T // Now // Skills
A collaborative research community focused the application of
design leadership + design thinking
Defining the Designer of 2015
AIGA + Adobe Research Project
Launched Winter 2007
>>> link to AIGA project
2 0 1 5 . — . B U T . W H A T . A B O U T . N O W . ?
“For several years, it has been apparent that design studios and corporate departments have been looking for a new kind of designer, one that has traditional skills and yet a much broader perspective on problem solving. Because one of AIGA’s central responsibilities is to keep abreast of developments in the industry, we recognized that we needed to better understand the emerging role of designers and to enter into a deeper discussion with educators and design leaders on how to prepare designers for future changes.
“Since 2006, AIGA and Adobe have teamed up to try to define this future. Through interviews, focus groups, workshops and surveys that were conducted with some of the profession’s best thinkers—educators, observers of the field and AIGA members—we have attempted to characterize future designers. The initial phase of the research involved translating the expectations of participants into the essential competencies that will be needed, in various combinations, by tomorrow’s designer”.
design leadership + design thinking
Defining the Designer of 2015
AIGA + Adobe Research Project
Launched Winter 2007
>>> link to AIGA project
“For several years, it has been apparent that design studios and corporate departments have been looking for a new kind of designer, one that has traditional skills and yet a much broader perspective on problem solving. Because one of AIGA’s central responsibilities is to keep abreast of developments in the industry, we recognized that we needed to better understand the emerging role of designers and to enter into a deeper discussion with educators and design leaders on how to prepare designers for future changes.
“Since 2006, AIGA and Adobe have teamed up to try to define this future. Through interviews, focus groups, workshops and surveys that were conducted with some of the profession’s best thinkers—educators, observers of the field and AIGA members—we have attempted to characterize future designers. The initial phase of the research involved translating the expectations of participants into the essential competencies that will be needed, in various combinations, by tomorrow’s designer”.