Taco Bell Site Redesign
Client: Taco Bell
Agency: R/GA

The Taco Bell website needed a refresh, and we saw an opportunity to lay the groundwork for a tighter relationship between online and in-store touchpoints. We used a stage metaphor, where the food is always the star. We introduced social features to leverage their loyal fans and kick off a CRM program, and gave them a roadmap for growth and mobile integration.

The homepage content and design changed four times a day, to inspire and reflect the hunger of the moment.
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The menu could be viewed by branded selections or food types

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Branded menus had unique visual cues and content, but the site feel remained consistent

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