This page is the “Personal Network.” It displays work from the websites a member is following, in the order it was published. It also provides a way to engage in dialogue about the work in the form of “Cargo Comments.”

The “Projects/Images” toggle provides access to an Image Gallery, offering an alternate way of browsing websites in the Personal Network.

The small thumbnails on the top of this page are a random sampling of websites in a member’s Network.
InnoceanUSA Beach Clean App 
Our philanthropic call to action started with the following line and a Facebook app. ‘Like’ our page and we’ll walk out on the beach and pick up a piece of...
adidas Originals App 
With only three weeks before the first event adidas asked me to create an Event Activation App. Here is the brief. Create a tablet optimized app for adidas...
The Azera Journey 
Hyundai - The Azera Journey To promote the launch of the new Hyundai Azera, INNOCEAN USA created “The Azera Journey,” an experience site designed to educate...
KILL FOR A PENCIL 
Concepted in my office at Mullen. It's great to see it still lived and was brought to life even after my departure. Great job Nicole, Jon, Tiffany and Joe! ...
 
Hyundai Veloster Campaign 
With the launch of Veloster – a car rich in tech, music and gaming features – Hyundai was speaking to a younger crowd. About an entirely new car. So how do you...
All For One - 2012 Super Bowl Campaign 
The 2012 Super Bowl spot "All For One," reveals what drives Hyundai and its employees to relentlessly pursue making the best products possible. Hyundai's founding...
FAGE 
The first site was so bland no one went to it. We revamped it and relaunched a quiz resulting in the most luxurious trip to Greece ever. The site was so...
 
GOOGLE 
Starting working on Google my first day at Mullen. 6 months later this was the result. Great team. Great product. Great launch.
 
MINI vs Porsche 
MINI has always been a challenger brand. This was a fun opportunity to truly hit above their weight class.
MVP 
Hyundai Veloster iAd 
The Veloster campaign included Hyundai‘s first-ever iAd on iPhone and iPad. This new ad offering from Apple offers an incredible amount of content possibilities....
MINI Pinball 
This Stanley Kubrick inspired commercial showcases the rear doors of the MINI Clubman.
Partnership for a Drug-Free America 
We opted to use a humorous approach versus cliché scare tactics to empower parents to talk to their kids about drugs.
MINI Controls 
There's nothing wrong with your television, MINI has taken control of your remote to show you features of the growing MINI family.
Prepare For Launch 
We built this installation in New York City to launch the all-new MINI Coupe. Literally.
Long Live Sport 
Just like the athletes that wear their equipment, adidas is passionate about sports.
ACE Harware Shortcutz 
There's the ACE way... and there's the Shortcutz way!
IKEA Lamp 
Many of you feel bad for this lamp. That is because you're crazy. I stumbled upon this gem hiding on an old computer hard drive. It's the original storyboard...
Cram it in the Boot! 
You can fit a lot of stuff in the bigger, four-door MINI Countryman. Here's a semi-offensive commercial that illustrates exactly that!
MINI Rocks The Rivals 
Many car companies have competitive test drive events. But do they rock like this one?
The Sun Also Rises 
A red MINI Cooper takes on a bullish SUV.
MINI Clubman 
This provocative media placement was a fun way to showcase the MINI Clubman's biggest attribute... its boot.
Priceline Negotiator 
His name is Shatner. William Shatner.
You can never be too Specialized 
Every piece of engineering in a Specialized bike, no matter how small of a detail, proves... You can never be to Specialized.
Salomon RoadTrip Footwear 
There's no better way to experience a road trip than with some good friends. And some comfy RoadTrip Series footwear from Salomon.
The Other Niedermeyer 
Every family has a member that marches to the beat of a different drummer. The MINI family has the all-new MINI Clubman. These appeared as consecutive pages.
Monterey Bay Aquarium 
In shape, rhythm, movement and color, jellies inspire like works of art.
adidas Track & Field 
adidas Track & Field Footwear is designed for speed and agility, allowing athletes to perform their best. This fun, visual print campaign communicates exactly that....
adidas Outdoor 
With these Handy Field Guides, you can learn all about the new line of adidas Outdoor Footwear while becoming acquainted with the nature you'll soon be surrounded...
PROJECT IMAGIN8TION 
Working with Ron Howard and the team behind "Project Imagin8tion" - the first ever user generated photo contest to inspire a Hollywood short film. We developed a...
 
BANANA BOAT 
How do to start a conversation about sun protection with people who care more about what brand they put on their feet and in their bodies than on their skin. You...
 
Dead Weight - Feature Film 
An independent feature film I produced in 2005. It's about an Ethiopian immigrant who at her mother’s death thought she could finally bury her tormented childhood...
 
Honda Insight Launch Campaign 
Honda Insight Adventures in Efficiency Microsite / Seven-Episode Video Series / Game / Show Room Visit the website Adventures in Efficiency Seven-Episode...
Everybody Knows Somebody Who Loves a Honda 
This campaign utilizes the social arena to show the unique bond between people, Hondas, and other people. It gets everyone thinking about the Honda lovers they...
Mandalay Bay - Untamed Luxury 
Rich Media Banners | Shark Rich Media Banners | Tattoo Rich Media Banners | Wine Rich Media Banners | Room
Print Advertising  
McAfee.com Hackers Native XML
 
Identity Design 
Susie Cakes identity design Buddha's Belly identity design
 
Los Angeles Master Chorale 
Season brochure design and direct mail Identity and stationary design Photography - Art Direction Credit: Photography Eric Tucker
 
Neutrogena.com Resesign 
Neutrogena.com Dermatologist Microsite
University of Farmers | Smack Attack 
A smack talk generator used to attack friends for supporting loser teams and making bad picks during the 2011 March Madness Tournament. We developed this app with...