Hyundai Veloster iAd
The Veloster campaign included Hyundai‘s first-ever iAd on iPhone and iPad. This new ad offering from Apple offers an incredible amount of content possibilities. So the challenge was to engage the Gen Y audience with interactive features that leveraged iPhone‘s native functionality.
To do that, we kept it simple, focusing on 5 key feature experiences. To showcase the fact Velsoter can play Xbox 360 games, we created a fun driving game that leveraged iPhone‘s built-in accelerator. To call out Pandora integration, users could drag records onto Veloster‘s ―turntable roof‖ to hear DJ tracks. To highlight 40MPG, users could swipe a Veloster and send it on an animated journey through time.
The iAd is non-linear, allowing users to explore features based on what interests them. Users can check out photos, watch videos, try out car colors, take a 360 spin with their finger. Even Tweet questions about the car to @HyundaiVeloster to get a response within 3 hours.
The iAd averaged over 80 seconds of time spent per engagement. Easily beating its expectations, and the industry average of 60 seconds. But most important, the iAD helped generate excitement and awareness of Veloster, right from consumers‘ phones.
2011 Gold in the Cyber Category of Innocean Creative Awards - Hyundai Veloster iAd
2011 Apple iAd Gallery
Hyundai Veloster iAd
Case Study
To do that, we kept it simple, focusing on 5 key feature experiences. To showcase the fact Velsoter can play Xbox 360 games, we created a fun driving game that leveraged iPhone‘s built-in accelerator. To call out Pandora integration, users could drag records onto Veloster‘s ―turntable roof‖ to hear DJ tracks. To highlight 40MPG, users could swipe a Veloster and send it on an animated journey through time.
The iAd is non-linear, allowing users to explore features based on what interests them. Users can check out photos, watch videos, try out car colors, take a 360 spin with their finger. Even Tweet questions about the car to @HyundaiVeloster to get a response within 3 hours.
The iAd averaged over 80 seconds of time spent per engagement. Easily beating its expectations, and the industry average of 60 seconds. But most important, the iAD helped generate excitement and awareness of Veloster, right from consumers‘ phones.
2011 Gold in the Cyber Category of Innocean Creative Awards - Hyundai Veloster iAd
2011 Apple iAd Gallery
Hyundai Veloster iAd
Case Study