This campaign utilizes the social arena to show the unique bond between people, Hondas, and other people. It gets everyone thinking about the Honda lovers they know, and wondering if maybe they should be driving one too.

 It’s like the famous six degrees of separation theory, which says that every person on earth can be connected through six people or less. But in this case, if you know somebody who loves a Honda, and they know somebody who loves a Honda, and so on and so forth, the chain of Honda love can connect us all.

2010 Silver IAB Mixx Awards - Integrated Campaign
2009 One Show Interactive Finalist - Social App
2009 Webby Nominee - Best Use of Social
2009 Ads of the World - Best Social
Vitrue - Top 25 Social Brands of 2009

Microsite

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Online Advertising
ABC Brand canvas



YouTube Takeover

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Case Study