BLOOD, SWEAT AND TEARS
B,S&T is an 8 episode web documentary about the rough side of Football. The passion, the pain, the blood, sweat and tears of seven footballers that are on the grasp of greatness but haven't gotten there yet.
This campaign was targeted for Teenage Football fanatics around the world and our intent was to give them a reality check of what becoming a pro footballer really is about. None of that glam, glory and gold B.S.
Fun fact: the soundtrack was scored by Joey Santiago (Pixies)
SCREENSHOT OF THE B,S&T HUB ONLINE
B,S&T is an 8 episode web documentary about the rough side of Football. The passion, the pain, the blood, sweat and tears of seven footballers that are on the grasp of greatness but haven't gotten there yet.
This campaign was targeted for Teenage Football fanatics around the world and our intent was to give them a reality check of what becoming a pro footballer really is about. None of that glam, glory and gold B.S.
Fun fact: the soundtrack was scored by Joey Santiago (Pixies)
SCREENSHOT OF THE B,S&T HUB ONLINE
