Fox Films tasked us to raise awareness amongst X-MEN's die hard fans about the DVD launch of its third installment. We've created a series of fake fan spoofs with XMEN 3 footage to get the word out in social networks where our fans were based.
We also encouraged people to buy the film, rip it and create spoofs of their own, giving the product an added feature and creating a closer connection between film and fans. Here are 3 of 6 Virals I concepted/wrote/directed and did some of the VO work as well.
We also encouraged people to buy the film, rip it and create spoofs of their own, giving the product an added feature and creating a closer connection between film and fans. Here are 3 of 6 Virals I concepted/wrote/directed and did some of the VO work as well.