Dress Irresponsibly, PacSun's relaunch campaign, put the fun back in fashion. It's an invitation for people to own their style. Cut, rip, tuck and roll. This integrated* effort aimed to pull PacSun out of the "place for tee's and boardshorts" mindset and into a retail space known for creating your own style. Even if its wearing plaid with stripes.

ANTHEM SPOT


PRINT AD EXAMPLES

Pro-athletes Levi Brown, Bucky Lasek, Nick Dompierre, Rob Machado and Chris Pfanner




*Digital/in-store elements coming soon.