I really want to give brands the soul they need to spark a long-lasting relationship with consumers. If I can impact a brand at its core and produce something relevant, useful and that pushes things forward, I'll be a happy happy man.
Say Hello: firstname.lastname@example.org or facebook.com/autista
While freelancing at Deutsch I wrote and co-creative directed an integrated effort for HTC's first Global campaign running in many countries. Instead of focusing on the features and the rationale behind the Titan phone, we wanted to highlight the amazing things a talented bunch of people could do with it.
Think of it as spectacular demo's.
TV LAUNCH: Ascii artist Xaiver Gouveia brought nature back to the buildings of São Paulo.
PRINT/OOH: Hands that belonged to a group of talented people that included Oscar nominated documentarists, artists, entrepreneurs and food bloggers told the story of our ads.
DIGITAL: We curated a group of "right hands" and streamed content from their personal work. In this rich-media piece we gave special excerpts of Lucy Walker's Oscar nominated documentary.
Kurt Cobain took 5 minutes to write Smells Like Teen Spirit. What can you whip up in sixty seconds or less? That's the premise of the SPARK MIXER. A musical game as intuitive and user friendly as "Simon Says" where time is of the essence to show off your musical skills and craft new tracks.
WATCH THE USER JOURNEY VIDEO
THE EXPERIENCE IS LIVE ON FB AND VARIOUS MOBILE PLATFORMS
Type in Sprite Spark Mixer on Facebook to play.
SPARK RECORDS: Once you're first track is ready you can "get signed" and become a player in the music industry.
SPARK RADIO: The Top submissions get more air time on Spark's station.
SPARK ARTISTS: Inside info about the artists you'll be "working with".
YOUR STUDIO: Save tracks, check progress and start making your first full length.
Visa tasked us to create a "viral" film that got 5 million hits. As if their was a science to that sort of metric. OUR SOLVE: create a platform that generated thousands of user generated videos and consequently millions of hits. We created a Youtube competition/collaboration to piece together the World's longest Goaaaal shout ever, a few seconds of each submission was added in real time to one record breaking Youtube video. The individual submissions where part of the competition to win a trip to the world cup and each user was tasked with promoting its own video to rack up votes.
Results: We had over 7 million hits total and shipped 11 lucky winners to the World Cup.
BLOOD, SWEAT AND TEARS
B,S&T is an 8 episode web documentary about the rough side of Football. The passion, the pain, the blood, sweat and tears of seven footballers that are on the grasp of greatness but haven't gotten there yet.
This campaign was targeted for Teenage Football fanatics around the world and our intent was to give them a reality check of what becoming a pro footballer really is about. None of that glam, glory and gold B.S.
Fun fact: the soundtrack was scored by Joey Santiago (Pixies)
Dress Irresponsibly, PacSun's relaunch campaign, put the fun back in fashion. It's an invitation for people to own their style. Cut, rip, tuck and roll. This integrated* effort aimed to pull PacSun out of the "place for tee's and boardshorts" mindset and into a retail space known for creating your own style. Even if its wearing plaid with stripes.
PRINT AD EXAMPLES
Pro-athletes Levi Brown, Bucky Lasek, Nick Dompierre, Rob Machado and Chris Pfanner
This March, we concepted and curated a show happening simultaneously at Kesselskramer's gallery in London and POP Gallery in São Paulo. My Autista partner in crime Melinda Gorham was the art director behind the exhibit.
Four Brazilian Artists. Four UK Artists. Three fax machines. One exhibition.
High taxes and blindsided customs laws make it impractical to import and export art in and out of Brazil. Using the lo-fi means of fax machines we aimed to avoid these extortionate charges and showcase young talent in and outside of Brazil.
UK POSTER VS BRAZIL POSTER
Misprinted Type/Elisa Sassi/Carlos Dias/Ramon Martins
UK ARTISTS + LIVE FAXING
McBess/Andrew Clark/Billie Jean/Jimmy Turrell
We placed a third fax in the window of KK Outlet for anyone from around the globe to fax art work, the best pieces were included in the show and the profits were donated to an art program in Haiti.
LIVE FAX BROADCAST FROM SÃO PAULO
FAX IN THE PRESS http://www.coolhunting.com/culture/ex-fax-machina.php
Fox Films tasked us to raise awareness amongst X-MEN's die hard fans about the DVD launch of its third installment. We've created a series of fake fan spoofs with XMEN 3 footage to get the word out in social networks where our fans were based.
We also encouraged people to buy the film, rip it and create spoofs of their own, giving the product an added feature and creating a closer connection between film and fans. Here are 3 of 6 Virals I concepted/wrote/directed and did some of the VO work as well.