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ECD/Partner, Kesselskramer Los Angeles
Before: 72andSunny, AKQA, BSSP and Agência Click (São Paulo)


David is set out to make meaningful work that humanizes brands and blurs the lines between classic storytelling and innovative thinking. Brands and properties include James Cameron’s Avatar, Nike, Diageo, Mini Cooper, Visa, HTC, Xbox, FOX Films, The Standard Hotels and the launch of MOCAtv, the world’s first art channel on Youtube for the Museum of Contemporary Art, Los Angeles.

Accolades: Sundance New Frontier Lab Fellow, Cannes Lions, One Show, The FWA and Clios. His work has been featured in the NY Times, Dazed & Confused, LA Times, The San Jose New Media Biannual, Skirball Museum and Art Basel Miami. David is also on the board of the Art Directors Club Young Guns committee.

FILMMAKING
In parallel, David has directed commercials, music videos and is writing/directing partner with renowned artist Gary Baseman. Their first feature documentary Mythical Creatures, selected by The Sundance New Frontier Lab, will be released in fall of 2015. Their live-action feature BOO, currently in development with Oscar nominated producers, is planned for a fall 2016 release. David is also writing on a Disney feature documentary Directed by Oscar-nominated Lucy Walker, coming soon.

Say Hello: david@kklosangeles.com - 415 568 0481
CitizenM just launched their first NYC hotel in Times Square.
So we said: Goodbye hotel clichés and hello affordable luxury.

SWAN SONG - A FILM BY PES
We created a film with renowned, oscar nominated director PES that celebrated the skillfully crafted terry toweling swan of yesteryear.

LUXURY GUERILLA
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GIVE YOUR FACEBOOK A NEW FACE
FB campaign designed to inject some cool back into the area by replacing the infamous touristy portrait artists with much cooler, more contemporary artists. People were asked to submit their profile pics, and 250 lucky winners got theirs redrawn from Times Square in great style.

OOH AND POSTER PUSH



ART IS FOR YOU. We repositioned the MOCA institution, breaking down the walls of the museum and giving the artists and members a voice, democratizing art and drawing a mass audience into the museum.

We launched this campaign with a video installation at MOCA to collect the thoughts of renowned artists, members and passerby’s on their most personal experiences with contemporary art, making it feel accessible.



Hundreds of hours were collected to became the content for the entire campaign.







Tumblr page featured all content, making everyone feel part of the campaign.

New membership’s increased far beyond expectations over the course of the campaign and this ethos of making art for everyone has spread across the entire institution, including curatorial efforts such as the Urs Fischer Exhibit where more than 1500 members worked with the artist to build an installation in the Geffen Center.

ECD/Writer: David Charles
ECD/AD: Erik Kessels
CD/AD: Melinda Gorham

Anything but Standard. In our first collaboration with the luxury hotel chain we decided to celebrate the most absurd, memorable and naughty guests complaints, comments or requests in the past 15 years. The Anything but Standard 2014 calendar and print campaign for 2014, features a collection of photographs that bring to life comments such as, “My girlfriend and I spent lots of money at the bar and on room service. Any compensation would be greatly appreciated.” and “I lost my kush. Where’s my kush?” This piece generated millions of PR impressions around the world and was even sold at The Standard store as a hot ticket item.

Integrated effort for HTC's first Global campaign running in many countries. We focused on the features of the Titan phone, by highlighting the amazing things a talented bunch of people could do with them. Think of these as spectacular demo's.

TV LAUNCH: Ascii artist Xavier Gouveia brought nature back to São Paulo.


PRINT/OOH: Hands that belonged to a group of talented people that included Oscar nominated documentarists, artists, entrepreneurs and food bloggers told the story.


DIGITAL: We curated a group of "right hands" and streamed content from their personal work, through the devices. This rich-media piece we gave special excerpts of Lucy Walker's Oscar nominated documentary.
PANDORA ROVR: Be the First to Discover.

McDonalds’ wanted to take Avatar fans to a place they've never been before.
So we devised a mission to BE THE FIRST ON PANDORA.

Below is a video explaining how we got there.


DRIVE MODE


IMAGE CAPTURE


DISCOVERY MADE AND DOWNLOADED






 
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