Running on
Cargo
WORK
ABOUT DARREN
CONTACT
BBC Bitesize
Over the past five years I've written more than 80 interactive activities for the BBC. Mainly for the flagship educational service Bitesize, and also the adult...
educational
,
scriptwriting
,
interactive
The Health Lottery
The Health Lottery was the biggest UK brand launch of 2011. Lots of millions spent by media mogul Richard Desmond promoting the only other lottery. I worked...
social media
,
style guide
,
tone of voice
SEAT
I went to Barcelona as part of a freelance creative team to do online campaigns for the Spanish car brand SEAT. The initial contract was for six months, but I...
automotive
,
integrated campaigns
,
print
Royal Caribbean
Working with Barcelona agency Psycle Interactive, I developed concepts and helped direct a live 5-day promotion around the city. Aimed at families, the event...
travel
,
social media
,
creative direction concepts
Groupon
Banner concepts for Groupon. (Design and production: Psycle Interactive) I created Vernon. Groupon liked him. At least they said so on their blog.
online
,
banners
,
copywriting
Other recent projects
Tone of voice and web copy for new Barcelona based digital production studio, Plastic. Tone of voice, style guide, web copy and social media content for the...
tone of voice
,
newsletters
,
blogs