We were given this assignment with the problem that young people do not consider classical music to be something that they would do in their free time. The main reason for this, we thought, was that classical music was seen as a passive activity with too much emphasis on listening and not enough on what really makes going to a live concert worthwhile: the show.

2012 Cannes Future Lions Finalist

Made possible by my team partner, Deepanjali Singh, and our instructor, Tobias Grimm at Jung von Matt.

RayBan frames have been the definition of vintage style for decades but most people don't know is that what really makes RayBan a quality product are the lenses. With the technology behind it, we wanted to show how RayBans don't just make you look photo-ready cool but also help your world become picture perfect with every step you take.

2012 Cannes Future Lions Finalist



Made possible by my team partner, Racheal Stirling, and our instructors Parker Sims and Guido Boehm at Ogilvy New York

How does jetBlue promote destinations less travelled to while, at the same time, showing customers how much jetBlue cares? By saving them from the zombie apocalypse.



jetBlue lives by the tagline "You above all" and we
want to show our most valued customers that it's something we really believe in. So, we're going to save them from the zombie apocalypse. JetBlue's Zombie Getaway will allow customers to use their extra airmiles to reserve a ticket on the first post-apocalyptic flight out.



To kick off the program, we have carefully selected three escape options.
a) Santa Lucia because zombies can’t swim.
b) Anchorage, Alaska because zombies hate the snow.
c) Burlington, Vermont because zombies prefer cities.



Once you have selected your destination you receive your one-of-a-kind one-way ticket and carefully selected survival kit.



You get updated about current zombie statuses via JetBlue’s facebook page and get to know when the event takes place



Should you ever have to use this ticket, rest assured you will be in good hands as always. This will be the only flight where weapons are encouraged. All flight attendants will be trained by UFC fighters, and instead of security announcement, they’ll explain how to dismantle a zombie.



Jet Blue will do whatever it takes to show their customers how valuable they are. And the zombie apocalypse is our chance to prove it. And if we happen to promote lesser known destinations at the same time, we'll take that as a bonus.



And if you want to keep up with the zombie times, visit:
http://isthezombieapocalypsehappeningtoday.com

for daily updates on the Zombie Apocalypse status.

Sometimes, you don’t have time to pack.
Sometimes, you pack too many things.
Sometimes, your too many things get lost.
Either way, you're luggage fee is always expensive.
So why not turn your luggage fee into a shopping spree?


Introducing "Weightless" in partnership with Kayak and H&M.



The first luggage service that gets you a new wardrobe by paying the luggage fee.

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Whenever you reserve a flight through Kayak.com you’ll be able to select the H&M weightless option that lets you convert your luggage fee into a shopping spree.

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No later than a week before the departure, you can purchase the vacation clothes you want from the (H&M) website and get them directly on weightless special carousel when arriving at your destination.



No waiting, no lost luggage, and no carry on fees. You just enjoy your travel and when it’s time to come back you can bring your brand new clothes with you.

This idea was made possible by my copywriter Racheal Stirling and instructor Tara Lawall.

To celebrate the 20th anniversary since the fall of the USSR, I decided to create a set of commemorative stamps. The interesting point about this event is that, to this day, the public is divided about whether this historical moment was for the good or for the bad.



I wanted to reflect the cultural dichotomy of contemporary Russia and give people a chance to voice their opinion about how they feel about this event with something being sent from person to person, domestically and internationally: stamps.



The idea is to use only the half that you personally identify with. A special tearing pattern would prevent the postage stamp from being used twice.