No matter how iconic a brand gets, once in a while it just needs a facelift. Such was the case when Oreo approached us to reimagine how the world would see its favorite cookie.

To do this, our approach was simple: make everything look like it was done by hand, each post unique but, at the same time, unintimidating and simple. No more studio-shot, over-retouched cookies. Our inspiration were organic materials like paper, clay, and felt as well as natural light and eye-catching color. Did I mention color? Lots. of color.

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We were given this assignment with the problem that young people do not consider classical music to be something that they would do in their free time. The main reason for this, we thought, was that classical music was seen as a passive activity with too much emphasis on listening and not enough on what really makes going to a live concert worthwhile: the show.

2012 Cannes Future Lions: FINALIST

Made possible by my team partner, Deepanjali Singh, and our instructor, Tobias Grimm at Jung von Matt.

Ray-Ban frames have been the definition of vintage style for decades but most people don't know that what really makes Ray-Ban a quality product are the lenses. With the technology behind it, we wanted to show how Ray-Bans don't just make you look photo-ready cool but also help your world become picture perfect with every step you take.

2012 Cannes Future Lions: FINALIST

Made possible by my team partner, Racheal Stirling, and our instructors Parker Sims and Guido Boehm at Ogilvy New York.

When Halloween was fast approaching, we decided to have some fun with the cookie. Little did we know that this fun was going to win us a Shorty Award, millions of impressions and a retweet from Jack Dorsey himself (he only invented Twitter, no biggie). And all of this, without paid media.

Shorty Awards: WINNER (Best Brand On Vine 2014)

Creativity Online - Pick of the Day
Mashable - Feature article
Mashable - 33 Best Vine videos of 2013
PR Daily
Business Insider

The accompanying movie posters never got the legal green light and were therefore never published, but we had a good time making them.

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How does jetBlue promote destinations less travelled to while, at the same time, showing how much it cares? By saving them from the zombie apocalypse.

jetBlue lives by the tagline "You above all" and we want to show our most valued customers that it's something we really believe in. So, we're going to save them from the zombie apocalypse. JetBlue's Zombie Getaway will allow customers to use their extra airmiles to reserve a ticket on the first post-apocalyptic flight out.

To kick off the program, we have carefully selected three escape options.
a) Santa Lucia because zombies can’t swim.
b) Anchorage, Alaska because zombies hate the snow.
c) Burlington, Vermont because zombies prefer cities.

Once you have selected your destination you receive your one-of-a-kind one-way ticket and carefully selected survival kit.

You get updated about current zombie statuses via JetBlue’s facebook page and get to know when the event takes place

Should you ever have to use this ticket, rest assured you will be in good hands as always. This will be the only flight where weapons are encouraged. All flight attendants will be trained by UFC fighters, and instead of security announcement, they’ll explain how to dismantle a zombie.

Jet Blue will do whatever it takes to show their customers how valuable they are. And the zombie apocalypse is our chance to prove it. And if we happen to promote lesser known destinations at the same time, we'll take that as a bonus.

And if you want to keep up with the zombie times, visit:

for daily updates on the Zombie Apocalypse status.