To promote the All-new ATS among a younger demographic, and increase online exposure to an existing campaign, we created “Take The Lead” a twitter based interactive game that allows fans to tweet for a chance to win a Cadillac ATS.



If the question is answered correctly, the user is urged to tweet their results in order to reveal the time. If the question in answered incorrectly, the user must wait 15-seconds before choosing their next answer.



Once the eight questions have been correctly answered, the user is left with a 30-minute window in which time will randomly run out. If you are the most recent person to tweet #TakeTheLead, you win.

Client:  Cadillac    |    Agency:  Fallon    |    Development:  Firstborn    |   Role: Art Director    |    URL: cadillac.com

Winner of: 2013 Effie Award, 2013 Communication Arts Interactive Annual, FWA Site of the Day, Webby Nominee



“This is one of the best examples of a parallax scroll site I’ve seen. It flows well from one story to the next and the content’s great too.”
—Madison Wharton Marks (EDP, The Barbarian Group)

Client:  Cadillac    |    Agency:  Fallon    |    Role: Designer    |    URL: cadillac.com

Complete redesign of the Cadillac website for both web and mobile.

Client:  Cadillac    |    Agency:  Fallon    |    Role: Designer