A random sampling of gif's and video's that I have collected throughout the year's. The video is meant to loop, and play in the Fallon lobby. This video also interacted with a second video that was played along side this one.
To promote the All-new ATS among a younger demographic, and increase online exposure to an existing campaign, we created “Take The Lead” a twitter based interactive game that allows fans to tweet for a chance to win a Cadillac ATS.
If the question is answered correctly, the user is urged to tweet their results in order to reveal the time. If the question in answered incorrectly, the user must wait 15-seconds before choosing their next answer.
Once the eight questions have been correctly answered, the user is left with a 30-minute window in which time will randomly run out. If you are the most recent person to tweet #TakeTheLead, you win.
Tasked with using existing footage, we created a 2:30 minute video that told the story of the Art+Science behind Cadillac. We worked with Gentleman Scholar to create original CG as well as filmed elements. The video was also made to continuously loop so you will also notice at the end where it would transition to the beginning seamlessly.
