About Dan Ligon
Many years a writer, Dan has concepted, developed, and produced award-winning campaigns both off and online. He has been recognized with 2 Cannes Lions Grand...
Seventh Generation had some big news but not a big budget. Their new plant-based diapers and cleaning products were just as effective as their petrochemical...
The state of Colorado had a pretty ground-breaking idea: why not brand our state the way that companies brand themselves? And create a mark that could live on...
American Express Travel had a problem: their brand was considered irrelevant to Gen Y; they felt Amex was for "old people" and not them. But what this...
Jay Chiat Awards
Copper Mountain came to us with a simple request: we want a mobile app that will create a competitive advantage for our resort and be the opposite of Vail's "Epic...
Small Business Saturday
In 2010, American Express created Small Business Saturday, a new shopping day after Black Friday, to help small businesses get more customers. For 2011 the goal...
Cannes Lions Grand Prix
One Show Gold Pencil
A select group of American Express Travel agents were considerd experts. That is, they knew destinations and countries as if they were locals because they had...
Rather than tell people about what a Flip Video cam could do, we decided to show them. Partnering with MTV, we recruited over 100 different filmmakers from...
Miracle Whip Zingr Campaign Miracle Whip wanted to relaunch its tangy brand to today's youth. So we decided to go where they were—Facebook. And then we went...
DiGiorno was launching a new line of personal pizzas. But these pizzas created a problem; they were so good, you wanted them all to yourself. So we created The...
Ha Ha Ha America
There comes a point in every advertising man's career when he decides to just take a break and swing for the creative fences. For me, that was wanting to direct...
Sundance Film Festival
Back in 2006, being "green" wasn't quite the trend it is now. But AMD was already ahead of what remains problem today: servers using massive amounts of...