Natural Selection from marcelojesus on Vimeo.

Nowadays there is a big problem in the world that doesn't have so much space in the massive media, the illegal traffic of wild animals. In order to invite the people to think about this crisis in the nature, we used another very popular crisis. In the middle of the world economical crisis, we published different job opportunities in the newspapers and Facebook. We offered vacancies to work like a jaguar, blue macaw and pink boto. The salary was the exactly value of these animals in the black market. For our surprise there were a lot of candidates with different intentions. All these responses were published in a website where the user could listen to, share and learn about the specific animal.


DM9DDB
Creative Director: Moacyr Netto; Pedro Gravena
Copywriter: Daniel Xavier; Moacyr Netto
Art Director: Marcelo Mariano “Jesus”; Daniel Bottas; José Rezek; André “He-Man” Amaral; Pedro Gravena;
Programming: Thalles Freitas
Assistant: Gabriel Saponara