Activia / Rhythm in the pot - Videocase from Brimola on Vimeo.

AWARDS
GOLD - ABP FESTIVAL 2011 - DIGITAL
SPOTLIGHT - FACEBOOK STUDIO 2011


Issue:
Activia is a yogurt that helps by regulating the digestive system.
But the brand has difficulty in interacting with its consumers, because "going to the toilet" is not a subject people like to talk about.