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Actimel / Breakfast Reminder - Videocase from Brimola on Vimeo.




AWARDS
GOLD - WAVE FESTIVAL 2012 - DIRECT
SILVER - WAVE FESTIVAL 2012 - PROMO
SILVER - EL OJO IBEROAMERICA 2011 - DIRECT
BRONZE - EL OJO IBEROAMERICA 2011 - DIRECT
SHORTLIST - EL OJO IBEROAMERICA 2011 - PROMO
SHORTLIST - EL OJO IBEROAMERICA 2011 - PR


Briefing:
Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds.
Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day.