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Bonafont / The Tweeting Fridge - Videocase from Brimola on Vimeo.




AWARDS
BRONZE - LONDON INTERNATIONAL AWARDS 2011 - NON-TRADITIONAL
GOLD - WAVE FESTIVAL 2012 - PR
SHORTLIST - WAVE FESTIVAL 2012 - MARKETING VIRAL / MOBILE ADVERTISING / DESIGN / DIRECT
GOLD - SIGI 2012 (WUNDERMAN'S NETWORK AWARD) - CATEGORY: PROMO / BREAKTROUGH
BRONZE - EL OJO IBEROAMERICA 2011 - INTERACTIVE
SHORTLIST - EL OJO IBEROAMERICA 2011 - PROMO
SHORTLIST - ABP FESTIVAL 2011 - DIGITAL


Briefing:
The World Health Organization recommends drinking 2 liters of water each day. However, Brazilians average is only 1.2 liters a day.
The reason for the low average is simple: people don't remember to drink water, especially during work hours.
To change that, Bonafont, the market leader in bottled water, wanted to increase the consumption of its product by making people remember to drink more water daily.

Activia / Rhythm in the pot - Videocase from Brimola on Vimeo.




AWARDS
GOLD - ABP FESTIVAL 2011 - DIGITAL
SPOTLIGHT - FACEBOOK STUDIO 2011


Issue:
Activia is a yogurt that helps by regulating the digestive system.
But the brand has difficulty in interacting with its consumers, because "going to the toilet" is not a subject people like to talk about.

Actimel / Breakfast Reminder - Videocase from Brimola on Vimeo.




AWARDS
GOLD - WAVE FESTIVAL 2012 - DIRECT
SILVER - WAVE FESTIVAL 2012 - PROMO
SILVER - EL OJO IBEROAMERICA 2011 - DIRECT
BRONZE - EL OJO IBEROAMERICA 2011 - DIRECT
SHORTLIST - EL OJO IBEROAMERICA 2011 - PROMO
SHORTLIST - EL OJO IBEROAMERICA 2011 - PR


Briefing:
Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds.
Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day.
I selected four banners online. I hope you enjoy.




#1 - PRESS HELP

AWARDS
GOLD – CANNES YOUNG LIONS COMPETITION - 2010 - CYBER

Channel 16 needed a way to invite people to their website and raise awareness over the many issues they deal with in it.
Alongside with art director Nathalia Resende the concept Sharing is fighting was created.
To strengthen our message we created a banner ad where the user has to ask for the help of someone else in order to see the end of the banner, passing our message through doing it in the banner.



LAUNCH



Copywriter: Daniel Xavier
Art Director: Nathalia Resende





#2 - FEDEX STORY


AWARDS
SHORTLIST - CANNES LIONS 2010
BRONZE - WAVE FESTIVAL 2010
SHORTLIST - EL OJO IBEROAMERICA 2010
WEBBY AWARDS NOMINATED 2011
SILVER - ABP FESTIVAL 2010

FedEx has always talked about being trustworthy and fast in its communication. But we decided to change the subject.

That's why we created two banners that show a little of the responsability behind every delivery and our staff's commitment for the package to reach its destiny.



LAUNCH




Creative Director: Moacyr Netto
Copywriter: Daniel Xavier
Art Director: Guto Chicanelli
Ilustration: Caio Rogério





#3 - SOCCER TEST

AWARD
SHORT LIST – CANNES LIONS 2008
BRONZE – MOUSE AWARDS 2008

Adidas presents a line of football boots consisting of 3 shoes, each destined to an specific playing style. The banner invites the users to test their football, and it is done by letting them draw a goal. Based on the shapes and the overall design, the style of the player and, consequently, the corresponding football boots are determined. An ad able of portraying all of the adidas’ portfolio, in a set of three different endings.


LAUNCH



IDTBWA
Creative Director: Domênico Massareto
Copywriter: Daniel Xavier
Art Director: Caio Fernando, Caio Rogério, Domênico Massareto
 
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