Bonafont / The Tweeting Fridge - Videocase from Brimola on Vimeo.
AWARDS
BRONZE - LONDON INTERNATIONAL AWARDS 2011 - NON-TRADITIONAL
GOLD - WAVE FESTIVAL 2012 - PR
SHORTLIST - WAVE FESTIVAL 2012 - MARKETING VIRAL / MOBILE ADVERTISING / DESIGN / DIRECT
GOLD - SIGI 2012 (WUNDERMAN'S NETWORK AWARD) - CATEGORY: PROMO / BREAKTROUGH
BRONZE - EL OJO IBEROAMERICA 2011 - INTERACTIVE
SHORTLIST - EL OJO IBEROAMERICA 2011 - PROMO
SHORTLIST - ABP FESTIVAL 2011 - DIGITAL
Briefing:
The World Health Organization recommends drinking 2 liters of water each day. However, Brazilians average is only 1.2 liters a day.
The reason for the low average is simple: people don't remember to drink water, especially during work hours.
To change that, Bonafont, the market leader in bottled water, wanted to increase the consumption of its product by making people remember to drink more water daily. Activia / Rhythm in the pot - Videocase from Brimola on Vimeo.
AWARDS
GOLD - ABP FESTIVAL 2011 - DIGITAL
SPOTLIGHT - FACEBOOK STUDIO 2011
Issue:
Activia is a yogurt that helps by regulating the digestive system.
But the brand has difficulty in interacting with its consumers, because "going to the toilet" is not a subject people like to talk about. Actimel / Breakfast Reminder - Videocase from Brimola on Vimeo.
AWARDS
GOLD - WAVE FESTIVAL 2012 - DIRECT
SILVER - WAVE FESTIVAL 2012 - PROMO
SILVER - EL OJO IBEROAMERICA 2011 - DIRECT
BRONZE - EL OJO IBEROAMERICA 2011 - DIRECT
SHORTLIST - EL OJO IBEROAMERICA 2011 - PROMO
SHORTLIST - EL OJO IBEROAMERICA 2011 - PR
Briefing:
Danone wanted to position Actimel as an indispensible part of breakfast for Brazilian families.
Especially recommended for kids, Actimel activates their developing immune system and increases the body's defenses by up to 70%, helping ward off the flu and colds.
Despite the undeniable benefits, we ran into a problem: mothers don't have the habit of giving Actimel to their kids every day. 
