Check-Out is an airport lounge catering for the independent traveller. The concept was formed as a collaboration between myself, Taylor Walace and Robbie Whitehead. Copy was written by Robbie. The visual Identity of Check-Out is driven by the brands core values of value, social, youthful and comfort.

The visual language is a representation of these values. The identity is highly conversational and as such is primarily driven by the messages communicated with the tone and manner of the copy which is then reflected in the typography. A clean approach was chosen to signify the brands values of comfort and value for money and well as drawing on inspirations of the Airport signage and environment where Check-Out will be situated.

Check-Out’s visual language then expands the identity into the modern day embodying youth, adventure, and excitement, which are core values of both the independent traveller and our brand. The name Check-Out is further reference to symbols of airport culture and suggests a parody of the strict and serious atmosphere of airports. The idea is that our members can literally Check-Out of the airport temporarily.

The identity system was created so that there is to be a master Check-Out brand with each of the lounges to receive a sub brand according to their location. For instance Check-Out. Sydney for the Sydney lounge. The brand is manufactured so that each lounge has a primary colour palette of black and grey plus its individual accent colour. Then for the master brand the eight accent colours for each of the locations comes together to form the colour palette of the master Check-Out brand.


Identity



Stationery



Business Plan



Web