This project is an identity for a wedding planner. The visual identity system designed for Signature is based on the focus Signature has on the needs of each individual couple. The idea that no wedding is the same and Signature has positioned itself to be able to plan weddings for any ‘style’ of wedding. As with the naming of the brand Signature refers to the individuality of each persons signature as a reflection of their personality. The hand drawn typography is an approach that is a visual realisation of a Signature and a representation of a persons unique wordmark.

The Diamond as a symbol is the basis of the iconography that the Signature Wedding Planners identity is based on. The logotype is dynamic in the way it appears across the identity system to reinforce the notion of it being a unique mark becoming slightly different every time it appears. Hand generated the logotype is created with ink and scanned as a grey scale image to keep the tones within the ink present when it appears.


Identity




Stationery




Web




Brochure




Portfolio Book