Identity for a new student travel agency. The concept for the identity is based on the idea of location using the degrees and minutes of longitude and latitude to represent this. The technical nature of this concept is expanded on through the visual language over the communication pieces. Secondary to this is the reference made to ticking and baggage ticketing systems used in airports, which is primarily evident in the stationery set.


Identity




Stationery




Magazine




Web




Process

The following shows the documented research, proposals and design process that was undertaken for the Roam project. It is in three stages, the research plan in the beginning that stated the idea and the aims of the project before any design had taken place. The second stage was in the middle of the project and demonstrates experimentation with the visual language for the project. The last stage is the manifesto where by the project is presented, summarised and reflected upon.