DENIM IS DEAD
Role: Art Director Client: Denim is Dead Agency: Hyper Island

Collaboration with Manager/Digital Creative Strategist Audrey Akriche


The goal was to raise brand awareness and attachment to up and coming Swedish jeans
brand Denim is Dead. We created a 4-step campaign package with designed concepts
entitled R.I.P Denim that uses both digital and analog solutions to raise awareness for their brand.

I created a digital book compatible with the ipad documenting the entire process including some research, the strategy, the concept, and design mock-ups.
Flip through the book below to see it, or skip to some of the design mock-ups from R.I.P Denim further down.

/ (1 of 1)