PS Thanks Explorations
These are two other examples of the numerous rounds of explorations we went through developing PlayStation's new loyalty program. The client originally wanted the theme of celebration and excitement.
After many rounds the client changed direction, moving away from their dark palette to a more family-friendly light and white palette. They also requested to see explorations that visually represented the four levels of the program and that moved away from using both the name "PS Thanks" and the imagery of the game control symbols.
After many rounds the client changed direction, moving away from their dark palette to a more family-friendly light and white palette. They also requested to see explorations that visually represented the four levels of the program and that moved away from using both the name "PS Thanks" and the imagery of the game control symbols.